As a technology entrepreneur and product leader, Alex Halliday serves as the co-founder and CEO of AirOps. His professional background spans startups, product strategy, growth, and artificial intelligence, offering him a comprehensive outlook on creating technology companies. Prior to starting AirOps, he held leadership positions at MasterClass, Bungalow, and Teespring, alongside founding LawPal and SocialGO. His approach merges entrepreneurship, technology, experimentation, and product thinking.
Early Life and Education
Alex Halliday attended the London School of Economics and Political Science (LSE) from 2005 to 2007. Throughout and following this time, he cultivated an initial passion for product development and entrepreneurship. Before launching businesses within the legal sector and social networking arena, he held key product roles at several growth-stage firms, including MasterClass, Bungalow, and Teespring.
Professional Career
The entrepreneurial path of Alex Halliday started with SocialGO—a platform built to assist communities in creating social networking websites—where he also acted as CEO from December 2010 through April 2012. He subsequently established LawPal, which is a legal-work management platform, before transitioning to product leadership roles at Teespring. Moving to MasterClass, he took on the role of Head of Product and assembled a cross-functional team. He then directed product management at Bungalow prior to founding AirOps, where he currently holds the position of co-founder and CEO.
Business Intervention in AI
AirOps assists brands in navigating AI discovery through intelligent workflows, trusted visibility, continuous optimization, and strategic content, translating emerging AI search trends into enhanced audience engagement, expansion, and quantifiable business outcomes.
AI Discovery: Pinpoint appropriate AI discovery channels, distribute resources strategically, enhance external visibility and content, foster audience trust, and adjust marketing strategies as AI search prospects persistently shift.
AI Workflows: AirOps employs AI-driven workflows to support marketing teams in researching, developing, refining, and tracking content at scale.
AI-powered Search: AirOps aids brands in enhancing their presence within AI-driven search by emphasizing content quality, structured data, citations, and visibility across networks like ChatGPT, Gemini, and Perplexity.
AI Growth Loop: The AI Growth Loop framework from AirOps links AI-search insights directly to content implementation, tracking, and refinement.
AI Channels: AirOps assists companies in recognizing and ranking AI-search channels and prospects according to their potential business value.
AI Content: The AI Content Strategy methodology from AirOps integrates artificial intelligence, human knowledge, and technical SEO to enable marketing groups to generate and refine content at scale.
Business Achievements
Throughout his career, Alex Halliday has focused on transforming visionary product concepts into thriving companies. During his tenure at MasterClass, he successfully expanded annual recurring revenue from $5 million past $100 million while forming an eight-person team dedicated to growth, product design, and analytics. Furthermore, he was vital to the shift of MasterClass toward a subscription business model. At AirOps, he champions the application of artificial intelligence across multimodal technologies, marketing, search optimization, automation, and analytics.
Controversies
Alex Halliday has not been linked to any major controversies. His professional track record has centered on innovation and entrepreneurship via AirOps, alongside his prior professional ventures at LawPal, SocialGO, Teespring, Bungalow, and MasterClass.
