Mumbai — September 30, 2026 — PayU, a prominent diversified fintech platform in India, has integrated Apple Pay into its merchant network, introducing a private, secure, and straightforward payment method for online, in-app, and in-store transactions.
For in-store purchases, users can make contactless payments by double-clicking the side button, completing authentication, and holding their Apple Watch or iPhone close to a payment terminal. High security is maintained for every transaction through authentication via Face ID, Touch ID, or a device passcode, alongside a unique, one-time dynamic security code. The service is available across various locations, including restaurants, grocery stores, pharmacies, coffee shops, taxis, and retail shops.
“PayU is proud to bring Apple Pay to lakhs of Indian merchants, enabling a new era of secure and seamless authentication solutions for digital payments. Beyond introducing this world-class innovation to India, PayU will also empower merchants navigate complex technical integration and compliance processes, reinforcing its commitment to providing advanced digital financial solutions to its customers. Through PayU’s unified checkout, merchants can offer their consumers the flexibility of faster, safe, and more convenient payment option, thereby boosting conversion rates and driving business growth”, said Nikhil Mehta, Senior Vice President – Partnerships & Business Head – Growth Initiatives (Cross-Border Payments & Affordability).
Web and in-app purchases in Safari can also be conducted quickly and easily using Apple Pay on iPads and iPhones—with Mac support arriving soon—eliminating the need to repeatedly enter billing and shipping details or set up new accounts.
Privacy and security form the foundation of Apple Pay. Actual debit or credit card numbers are never kept on Apple servers or the user’s device, nor are they disclosed to merchants by Apple. Instead, the system assigns a unique Device Account Number that is encrypted and housed safely within the Secure Element, a certified, industry-standard chip built to store payment data securely on the device.
Setting up Apple Pay is simple. Users just need to open the Wallet app on their iPhone, tap the ‘+’ icon, and follow the prompts to include eligible cards. As soon as a card is added to an iPhone, iPad, or Apple Watch, the user can immediately begin using Apple Pay on that gadget, while continuing to enjoy all the perks and rewards provided by their bank cards.
For more information on Apple Pay, visit: https://www.apple.com/in/apple-pay/
For more information on PayU, please visit: https://payu.in/
About PayU:
Backed by investor Prosus, PayU is a leading diversified fintech platform in India operating businesses regulated by the Reserve Bank of India, delivering advanced solutions tailored to the digital payment demands of the Indian marketplace. The companies under PayU India strive to build a comprehensive digital financial services platform utilizing technology to address all financial needs—both tapped and untapped—of consumers.
Through innovative, award-winning technology, PayU supplies payment gateway solutions to online enterprises, supporting over 4.5 lakh businesses that include small and medium-sized businesses, e-commerce giants, and major Indian corporations. The platform allows businesses to accept digital payments via more than 100 online methods, including UPI, Credit Cards, Debit Cards, Net Banking, QR, Wallets, EMIs, and pay-later services. As a preferred partner within the affordability network, it delivers extensive issuer coverage alongside straightforward integrations for cardless EMIs, pay-later alternatives, and card-based EMIs. Additionally, PayU gives e-commerce brands access to industry-leading success rates paired with a fluid checkout experience.
Media Contact:
Press@payu.in
