Amazon is reportedly discussing the purchase of artificial intelligence startup Decart for an estimated $7 billion. This potential transaction could assist Amazon Web Services (AWS) in operating AI models with greater efficiency on its proprietary hardware. Decart is best known for its NVIDIA-supported Lucy model, which is capable of real-time video editing.
Furthermore, the startup developed Oasis, an application that generates virtual environments for evaluating autonomous vehicles and robotics. Sources indicate that negotiations remain ongoing and an agreement has not yet been concluded. Neither company has commented publicly on the matter.
As of May 2026, the AI company held a valuation approaching $4 billion following a $300 million funding round backed by investors such as NVIDIA and Radical Ventures. Prior to Amazon’s interest, another major AI entity, Anthropic, explored a potential acquisition valued at roughly $6 billion, though it abandoned the plan in September.
Anthropic ultimately opted against pursuing the startup, and the motive behind that choice remains undisclosed. Amazon’s rumored offer emerges as cloud computing providers seek methods to accelerate AI model performance and reduce the expenses associated with high-performance chips.
Decart specializes in software that enables AI models to function across various semiconductor architectures. Concurrently, Amazon is developing its proprietary Trainium processors to rival NVIDIA. Decart’s technology could enhance the utility of these chips for developers, potentially helping AWS draw in enterprises requiring large-scale AI training and deployment.
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Should the acquisition succeed, Decart might enable Amazon AWS to offer expanded capabilities to its clientele. Developers could spend less time adapting their models to different hardware platforms, potentially providing enterprises with greater flexibility within the cloud ecosystem.
Nonetheless, these advantages are not guaranteed. Their realization hinges on the integration of Decart’s software with Amazon’s chips and broader infrastructure. Additionally, the reported $7 billion valuation represents a substantial financial commitment for Amazon.
