According to Amazon CEO Andy Jassy, the revenue run rate for Prime Video has climbed into the tens of billions of dollars. Speaking on Amazon’s October 29 earnings call, Jassy verified that the streaming platform has achieved standalone profitability.
This update underscores the expansion of Amazon’s entertainment division, which is bolstered by live sports, hit television series, and theatrical films.
Jassy characterized Prime Video as a major enterprise that is profitable on its own merits. This disclosure offers greater insight into the platform’s financial advancement following a previous profitability statement. Nevertheless, the revenue run rate reflects an annualized pace rather than verified earnings for a full 12-month period.
Movies and Shows Strengthen Amazon’s Entertainment Business
This year, Amazon MGM Studios crossed USD 1.2 billion in global box office earnings. Key drivers like Project Hail Mary and Verity have bolstered Amazon’s footprint in cinematic entertainment. Project Hail Mary, featuring Ryan Gosling, brought in roughly USD 684 million globally following its March debut.
Furthermore, the movie emerged as Amazon MGM Studios’ top-earning release, representing a key achievement for its film division. Jassy additionally pointed to successful television programs such as The Boys, Fallout, Reacher, and The Summer I Turned Pretty. The fourth season of Reacher pulled in 66 million viewers worldwide across its initial 28 days.
Live Sports Add Another Revenue Driver
Athletic programming has likewise boosted Prime Video viewership, spearheaded by Thursday Night Football broadcasts. The initial six matchups of the 2026 campaign drew an average audience of 17.7 million, marking a 16% increase compared to the previous year. Additionally, Amazon broadcasts NASCAR, the Masters, UEFA Champions League soccer, and NBA contests.
Amazon’s push into Hollywood builds upon its USD 8.5 billion purchase of MGM in 2022, which broadened its media catalog. The corporation currently integrates streaming services, movie releases, and athletic broadcasting rights under a single expanding media division.
Prime Video reaching profitability marks a substantial transition from its former function as a perk included with Prime subscriptions.
This recent update establishes entertainment as a core enterprise inside Amazon’s broader corporate structure. Even so, Amazon has not disclosed a precise revenue amount or a distinct yearly profit report for Prime Video.
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