Takeaways
- Strategy has boosted its Bitcoin stash to around 628,800, more than any other corporation on earth.
- The company treats Bitcoin as “digital gold” and its main reserve asset, betting on its long-term value.
- While this strategy is bold and has made headlines, it also means riding out major ups and downs in the crypto market.
If you’ve followed crypto news even a little bit, you probably know about Michael Saylor and his company, Strategy (they used to be called MicroStrategy). Well, they just did it again: Strategy now owns almost 629,000 Bitcoin. That’s mind-blowing—seriously, it’s more than some countries have in their central banks (if they even hold Bitcoin at all).
Let’s break this down. Over several big purchases in 2025—including a famous buy of 21,021 Bitcoin for over $2.4 billion—Strategy’s overall Bitcoin pile swelled to 628,791 coins. Saylor’s not shy about it; he’s proudly declared Bitcoin is the company’s “ultimate store of value” and shows no signs of stopping the buying spree. Just to put it in perspective: that amount of Bitcoin, at current prices, is worth over $73 billion. Yeah, billion, with a “B”.
Why Are They Doing This?
Strategy is treating Bitcoin like a modern version of, I don’t know, Fort Knox or the old gold standard. Imagine if Apple or Google decided to move half their cash into gold bars and then told Wall Street, “Our business now rides on gold.” It’s that kind of moment in corporate finance.
The idea? Bitcoin’s fixed supply—only 21 million will ever exist—makes it digital gold, a hedge against inflation (especially if you’re nervous about government money printing or wobbly markets). For Strategy, it’s more than an “investment”. It’s the company’s identity.
How’d They Get So Many Bitcoins?
Strategy didn’t just wake up and roll over a lucky lotto ticket. They’ve been at it for years, adding more BTC with almost every quarterly fundraising. Recently, they even launched something called the STRC Preferred Stock, a way to raise new cash earmarked specifically for buying more Bitcoin. That’s on top of millions they raised through standard stock sales, too.
Sceptics point to the risks: Bitcoin’s price swings can give whiplash, and Strategy’s stock often swings with the crypto rollercoaster. In fact, after their latest purchase, their stock price dipped, moving lockstep with Bitcoin’s recent price correction (from $123,000 down to $117,000). So, holding all that BTC isn’t always sunshine and rainbows.
What Does This Mean for the Bigger Picture?
There’s no playbook for what Strategy is doing, but a couple of things seem clear:
- Other companies, and now even governments, are watching and copying bits of this strategy. It isn’t just “magic internet money” anymore—giant amounts of real-world money are tied up in those coins.
- When companies hoard Bitcoin, it tightens supply and, at least in theory, helps push the price up. Of course, big sell-offs can work the other way, too.
Honestly, for regular investors, it’s both fascinating and a little wild. If you’re holding Bitcoin, part of its price action is probably driven by a handful of whale-sized buyers like Strategy. If you’re curious about new forms of digital wealth, Strategy’s playbook is kind of the extreme case study—part bold vision, part high-wire act.
