Bharti Airtel has integrated Apple’s iCloud+, Apple TV, and Apple Arcade into its family postpaid offerings costing Rs. 999 and higher. The telecommunications provider revealed this update in New Delhi on September 22, 2026.
Qualifying subscribers can make the switch via the Airtel application or physical Airtel locations. According to the company, this update bundles gaming, entertainment, and cloud storage for families under a single subscription, driving adoption of premium tiers.
What Customers Get
iCloud+ provides cloud storage and data synchronization. Apple TV features the tech giant’s original films and series, while Apple Arcade provides a collection of games completely free of advertisements and in-app purchases. Airtel has not disclosed the specific amount of iCloud+ storage allocated to each tier, though the rollout applies specifically to family postpaid subscriptions.
The Rs. 999 family tier accommodates three connections, delivering unlimited data powered by Fastlane technology, security against spam, and media subscriptions. Amit Tripathi, Director of Market Operations at Airtel, stated that these Apple offerings deliver “even more value” to subscribers, uniting connectivity, gaming, entertainment, and cloud storage.
Also read: Apple Music Goes Free for Airtel Prepaid Users, Here’s How to Get it
What About Apple Music?
Apple Music is absent from the latest rollout. A previous partnership between Airtel and Apple from February 2025 provided Apple TV+ alongside a six-month complimentary subscription to Apple Music on plans starting at Rs. 999.
Furthermore, Airtel introduced Priority Postpaid in May, leveraging 5G slicing to enhance network performance. The Rs. 999 family package for three users continues to outline Apple TV+ and Apple Music as perks. Subscribers are advised to verify precise inclusions for their specific tier directly within the Airtel app.
This strategy mirrors a broader industry pattern wherein network operators bundle streaming platforms and cloud features into premium packages. Airtel noted that its objective is to encourage high-value usage through specialized services and plans, positioning the Apple integration as an added incentive for users to transition to higher tiers.
